BTL (Below-the-Line and Promotion)

Below-the-Line (BTL) and Promotion

Wizent plans and organises the various shows according to the requirement of clients. Our Below-the-Line (BTL) promotion implies the utilization of latest marketing techniques to get the product right to where the consumers are present. Our different marketing techniques to promote the brand or product under Below-the-Line Promotion are road shows, in-shop-promotion, direct marketing/response management and display/branding etc. to reach the brand to all the segments of population. We are different because our professionals are well equipped with strong interpersonal and communicational skills with a proactive and positive personality ready with the modern and high-tech equipments of lighting, visual effects, power supplies, audio, structural trussing and associated equipment of entertainment, promotion or advertising events. In this way, high visibility brand awareness, enhanced brand reputation, exciting execution and relevant feedback enable our clients to manage the budget effectively.

For almost all the educational institutions starting from school, college and university, the annual day function has become a sort of compulsory celebration as during this annual day, the school, colleges and universities get an opportunity to exhibit their in-house  talents  in different walks of life in order  to encourage & develop the students as an asset of the nation. So, keeping in mind the value and importance of this annual celebration, we are taking charge of managing the function A to Z and making the management of the organization completely tension free. How we are managing the annual day function is an important aspect to be asked? The brief description of our management mantra of annual day celebrations is given below. This mantra of organizing the annual day function does not apply only to educational institutions or academic world but to any other organization like business agencies/ business organizations/ national and multinational companies or any such organizations which have something for exhibition via annual day celebration.

The first and foremost task comes before the event management company is to resolve some basic questions like discussing the detail programme with organizing committee or the department which is responsible for executing the annual day function After final discussion, the second question comes into the picture is deciding the budget allocated for the annual day programme. According to the allocated budget, we skilfully draft the programme to give it final shape. At this planning stage, we try to ensure that almost all avenues are covered.

The award function is one of the important ceremonies to be organized by any concerned industry to encourage people of excellence in particular area or field. Besides these awards, there are numerous National and International Awards conferred to the citizen for specific achievement in particular area. Some of the famous industries which pronounce the annual awards are film industry both at national and international levels like National Awards India, Emerging India Awards, Screen Awards India, Sports Awards India, Civilian Awards India, Gallantry Awards India, Oscar awards, Filmfare Award, Sports Awards besides others. Wizent organizes the different award ceremonies for national and international, government or non-government, corporate and non-corporate world.

Once we decide the allocation of budget with client, we organize the function accordingly. First we decide the venue of the award function as per the requirement and nature of the award ceremony. Whether the organization which is conferring the awards the fellow is profitable-organization or non-profitable organization which decides the type of the venue where the award ceremony to be held. Most of the organizations have their own auditorium so for them the venue is not an issue; we support them from other professional aspects which require for the successful program. The Award Function is being catered or not matters a lot because it will also enhance the budget of the programme. If the catering services are included then the decision of selecting the menu is very important. Because we, under the same roof provide almost all the things during the entire process of the event management, so that our clients should not move here and there for different services.

After deciding all these preliminary aspects of the Award Ceremony Programs, we are preparing for invitations to all those candidates who are being decided by the organization to be awarded. If our clients ask for the keynote speaker to address the audience, we arrange  that too.